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My big career pivot: Leaving nursing for a Salesforce Business Analyst role

Nathalia Bassi’s career is proof that you don’t need an IT background to succeed as a Salesforce Business Analyst. Nathalia was working as a nursing assistant in a São Paulo hospital when she decided to get Salesforce certified and change the course of her career.  In this interview, Nathalia – who now works for K2 […]

Salesforce Einstein: A deep dive into 10 essential AI features

Are you taking full advantage of Salesforce Einstein, the AI-powered platform Salesforce released back in 2016? Salesforce Einstein products are designed to make AI accessible to users at all levels of expertise. The AI is incorporated into various Salesforce applications, allowing users to benefit from intelligent insights without the need for a deep understanding of […]

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