News and Insights

Do nonprofit organizations really need to invest in a CRM software to maintain contact data, given the hurdles, pivoting, and re-prioritization that COVID has brought about? Yes, in fact Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is currently being utilized by organizations like the Healthier Kids Foundation, the Canadian Cancer Society, the ADL (adl.org), and the Great Ormond Street Hospital Charity.

In the midst of the new normal, the term "customer loyalty" has taken on a whole new meaning. This is why if you want to survive the business battlefield of the twenty-first century, you must prioritize keeping your current clients. Client retention is at the heart of CRM software.

Salesforce is widely-regarded as one of the preferred CRM solutions for new companies and small businesses with its simple out-of-the-box solution, broad array of functionalities, and a great reputation in the industry.

Since its launch in 1999, Salesforce has been steadily increasing its coverage. It is used by 150,000 businesses globally, ranging from small businesses to Fortune 500 corporations. According to a press release from Salesforce, almost 9 million new Salesforce positions will be available globally by 2026.

Mohd Fahmin Bin Mohamed Puzi started out as an intern at Telcowin, a gold consulting partner for Salesforce in Malaysia. 9 certifications later, Fahmin is currently a Salesforce Engineer/Architect for the same company, and tells Focus on Force why he decided to get as many certifications as he did, what a typical working day for him is like, and why Focus on Force was a huge part of all his 9 Salesforce certifications.

How can you maintain a human connection with your customers in a world where everything is digital? Well, with all the hype about CRM and automation, it's easy to question if customer alienation is a result of automation. If you only use CRM, chatbots, and automated communications, you are likely to lose your customers.