On behalf of our client we are currently looking for a MS Dynamics 365 Campaign Specialist
- Project/Customer background:
The customer is a multi-brand, multi-country enterprise aiming to streamline, scale, and govern its marketing automation and customer data operations using Microsoft Dynamics 365
- Current Phase:
Operational run, scaling, and governance
- Duration:
31st December 2026
Main Activities
Campaign (Journey) Design and Execution:
- Create emails from templates, managing content, links, tracking parameters, rendering tests, and seed lists.
- Set up mailings and journeys according to instructions for the correct country and brand, perform QA, and prepare them for approval.
- Execute go-live operations, monitor performance (delivery and bounce rates) during the first few hours, and report any anomalies.
Segments and Audiences (Data):
- Create and update standard segments following established guidelines.
- Perform basic audience checks, including segment size, exclusions, consents, and missing key fields.
- Document segments by recording their purpose, criteria, Business Unit (BU) owner, and refresh date.
Reporting:
- Extract standard post-campaign metrics and compile operational reports broken down by brand and country.
- Maintain an operational log to track what was sent, when, the target audience, and other relevant notes.
Expected Skill Set
- 1–3 years of experience in email marketing or marketing automation.
- Basic knowledge of CDP and segmentation, including filters, attributes, AND/OR logic, and conceptual deduplication.
- Basic deliverability training, covering bounce rates, opt-outs, and spam rules.
- Strong ability to follow established processes and operational checklists.
Certifications (Plus)
- Microsoft certifications in Customer Insights / Dynamics 365 Marketing.
- PL-900 certification (Power Platform Fundamentals).
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