On behalf of our client we are currently looking for a MS Dynamics 365 Marketing Automation Lead
- Project/Customer background:
The customer is a multi-brand, multi-country enterprise aiming to streamline, scale, and govern its marketing automation and customer data operations using Microsoft Dynamics 365
- Current Phase:
Operational run, scaling, and governance
- Duration:
31st December 2026
Main Activities
- Design and maintain the operating model across multiple countries and brands.
- Define quality standards, including pre-send checklists, QA, segmentation criteria, exclusion management, and asset versioning. Ensure Business Unit (BU) compliance, making sure there is no improper reuse of segments or journeys across different countries or brands, and maintaining correct record ownership.
- Plan and oversee email builds, focusing on personalization, dynamic content, languages/variants, and link tracking.
- Orchestrate sending journeys and automations (including simple ones), while managing scheduling and pressure management. Monitor performance and deliverability (delivery rate, bounce, complaints, engagement) to drive operational optimizations.
Expected Skill Set
- 5+ years of experience in email marketing operations and marketing automation within enterprise environments.
- Hands-on experience with Microsoft Customer Insights – Journeys, specifically covering email assets, journeys, go-live, and troubleshooting.
- Strong working knowledge of Customer Insights – Data, particularly regarding segments, measures, and unification/profile concepts. Strong deliverability expertise, including conceptual knowledge of SPF/DKIM/DMARC, IP warm-up, bounce/complaint hygiene, and content best practices.
- Ability to manage scalability across processes, naming, governance, and team execution.
- Knowledge of CDPs and the execution of CDP use cases. Operational knowledge of GDPR and marketing consent, specifically regarding suppression lists, unsubscribe management, and lawful basis as a requirement.
Certifications
Must-have:
Microsoft certification on Customer Insights (Journeys) and/or Customer Insights (Data).
Plus:
PL-200 (Power Platform Functional Consultant) certification for Dataverse and processes.
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