News and Insights

When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?

4x Salesforce certified Focus on Force correspondent Shamli Nikam is based in Boise, Idaho and an Application Analyst for the J.R. Simplot Company. She was working in the hospitality industry when she was tasked to learn the Salesforce platform. Find out what her goals were when first starting, which areas of the Experience Cloud certification she thinks learners should focus on, what a typical working day for her is like, and what advice she has for Salesforce newbies!

CRM is more than just resolving customer issues. It can be a great tool to use during the pre-sale stage if one has the right perspective and an effective strategy. Modern marketers use CRM as a chance to understand how to connect client personality features and behavioral patterns with brand positioning.