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Salesforce is a cloud-based CRM and marketing automation software. It's one of the most popular customer relationship management (CRM) systems globally, used by more than 180,000 customers, including Coca-Cola, American Express, and Southwest Airlines.

3X Salesforce Certified Jeff Weller is a Senior Salesforce Consultant/Business Solution Architect for Breama Inc. in Calgary, Elberta. He got his start a few years ago: looking for work, Jeff moved to the States where a friend of his introduced him to Salesforce. Check out how he is now able to influence an entire Canadian province, why he says being Salesforce certified gives you an edge (even without a college degree), and what skills he says are most important in a Senior Salesforce Consultant.