Job Description – Salesforce Admin / Marketing Cloud Consultant
Overview
We are seeking a Salesforce Administrator with Salesforce Marketing Cloud experience to support ongoing platform enhancements, marketing automation initiatives, and data quality improvements. This role will support both Salesforce CRM and Marketing Cloud, with a stronger focus on Marketing Cloud configuration and data integration between platforms.
This is a hands-on role supporting marketing operations, platform administration, and data initiatives.
Key Responsibilities
Provide Salesforce Administration support including page layouts, flows, fields, and general platform configuration
Support Salesforce Marketing Cloud (SFMC) including data extensions, automations, and customer journeys
Help improve integration and data flow between Salesforce CRM, Pardot, and Marketing Cloud
Assist with ongoing data cleanup and data quality initiatives (duplicate management, data structure improvements)
Support marketing automation processes and email campaign execution
Help transition marketing processes from Pardot to Marketing Cloud for customer communications
Work with stakeholders to support custom marketing and sales processes
Assist with data model improvements and preparation for future Data Cloud evaluation
Required Skills
Salesforce Administration experience (flows, page layouts, fields, validation rules, data management)
Salesforce Marketing Cloud experience (journeys, automations, data extensions)
Experience integrating Salesforce with Marketing Cloud
Experience supporting marketing automation and email campaigns
Strong data management and data cleanup experience
Ability to support custom business processes
Nice to Have
Pardot (Account Engagement) experience
Experience with Data Cloud or large data initiatives
Experience with duplicate management and data governance
Basic SQL or data segmentation experience within Marketing Cloud
Project Context
Pardot currently used for top-of-funnel marketing
Marketing Cloud used for customer marketing and engagement
Salesforce and Marketing Cloud integration needs improvement
Data cleanup initiative in progress (approximately 26% duplicate data)
Clean data will be migrated into Marketing Cloud around June/July
Data Cloud evaluation planned within the next year
Ideal Candidate Profile
This role is ideal for someone who:
Is a strong Salesforce Admin but also understands Marketing Cloud
Has experience supporting marketing teams and marketing automation
Is comfortable working with data and improving data quality
Can support both technical configuration and business process improvements
Engagement Type
Part-time / Contract
Ongoing support role