Salesforce Insights

Salesforce Customer 360 is a technology that aims to help businesses enhance the customer experience by utilizing a complete view of every consumer. It is designed to provide businesses with a centralized, 360-degree view of each customer, which enables them to make more informed decisions and improve customer engagement.

4orce Cloud Consulting’s Trevor Lobel is a 4x certified Salesforce Consultant based in Cape Town, South Africa. He was working for a non-profit organization when he discovered Salesforce, saying that it was a combination of three things that drew him: technology, systems, and people. Find out which of his four certifications he considers his hardest, what tips he has for those preparing for the Service Cloud Consultant certification, what a typical working day for him is like, and what advice he has for those aspiring for a career in Salesforce!

Ian John Caluscusan is a 5x Salesforce certified Product Owner/Salesforce Developer for Focus on Force. As a Full-Stack Developer, he was leading a small team of developers when their company decided to tap into the Salesforce market. Find out which of his five certifications he considers his hardest, which areas of the Platform Developer II certification he thinks learners should most focus on, what a typical working day for a Focus on Force employee is like, and what advice he has for Salesforce beginners!

When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?

4x Salesforce certified Focus on Force correspondent Shamli Nikam is based in Boise, Idaho and an Application Analyst for the J.R. Simplot Company. She was working in the hospitality industry when she was tasked to learn the Salesforce platform. Find out what her goals were when first starting, which areas of the Experience Cloud certification she thinks learners should focus on, what a typical working day for her is like, and what advice she has for Salesforce newbies!

CRM is more than just resolving customer issues. It can be a great tool to use during the pre-sale stage if one has the right perspective and an effective strategy. Modern marketers use CRM as a chance to understand how to connect client personality features and behavioral patterns with brand positioning.