Salesforce Insights

In the era of digital marketing, managing a company's complex client database effectively is one of the largest issues it faces. Businesses have become significantly more diverse over the years, and new rivals are quickly flooding the market. Additionally, since new technological developments permeate every industry sector, it is imperative for companies to adapt to these changes.

Salesforce released the Business Analyst certification exam in July ‘22. As it was in really high demand here at Focus on Force, we created and released the Business Analyst Practice Exams back in October.

Salesforce Customer 360 is a technology that aims to help businesses enhance the customer experience by utilizing a complete view of every consumer. It is designed to provide businesses with a centralized, 360-degree view of each customer, which enables them to make more informed decisions and improve customer engagement.

4orce Cloud Consulting’s Trevor Lobel is a 4x certified Salesforce Consultant based in Cape Town, South Africa. He was working for a non-profit organization when he discovered Salesforce, saying that it was a combination of three things that drew him: technology, systems, and people. Find out which of his four certifications he considers his hardest, what tips he has for those preparing for the Service Cloud Consultant certification, what a typical working day for him is like, and what advice he has for those aspiring for a career in Salesforce!

Ian John Caluscusan is a 5x Salesforce certified Product Owner/Salesforce Developer for Focus on Force. As a Full-Stack Developer, he was leading a small team of developers when their company decided to tap into the Salesforce market. Find out which of his five certifications he considers his hardest, which areas of the Platform Developer II certification he thinks learners should most focus on, what a typical working day for a Focus on Force employee is like, and what advice he has for Salesforce beginners!

When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?