Salesforce Insights

Angelina Davydova is an Order Management Consultant for Emakina in Amsterdam, The Netherlands, whose Salesforce journey started because of her manager asking her to focus on the Salesforce Order Management System. Find out what her goals were when first starting, which areas of the Admin certification she thinks learners should focus on, what her motivation was when first starting, and what advice she has for those planning on joining the Salesforce ecosystem.

Social CRM is quickly overtaking traditional CRM in the eyes of companies of all sizes. Brands no longer use social media for the sake of just having an online presence. Departments can now access insightful information gathered through social interactions.

Luqman Nor Alahyadi is a Software Engineer for Dell Technologies. After graduating in 2018 with a degree in Economics from the University of Nebraska-Lincoln, he started his career as a Business Analyst for an American telecommunications company. Today, Luqman is 3X Salesforce certified, and shares with Focus on Force what his goals were when first starting, what his hardest certification to date was, and even gives some useful tips for those preparing for their first Salesforce certification.

2.14 billion people buy goods and services online; this rapid growth of e-commerce makes businesses manage online stores with Salesforce Commerce Cloud. Below are some of the most notable e-commerce trends: Omnichannel purchases, Mobile-friendly, New payment channels, and Artificial intelligence technologies.

The IT organizations have seen some interesting turns of events in the last 2 years because of the pandemic – remote work, global resignation and shortage of IT professionals. This time calls for citizen developers to feel empowered to be able to provide faster business value to their customers.