Salesforce Insights

According to the National Center for Women & Information Technology, women only make up 25% of the IT workforce in the United States. This makes it difficult for women to feel comfortable and supported in IT spaces, as the culture is oftentimes unwelcoming or even hostile to women. In this interview, Focus on Force’s Vidya Srinarayana shares how she started her journey through 8 Salesforce certifications, why she says getting certified is an equalizer, and why she encourages Salesforce newbies to start with the Salesforce Associate certification!

For many women in Salesforce, achieving a work-life balance can seem like an elusive goal. With the fast-paced nature of the tech industry and the pressure to excel in a male-dominating occupation, it can be challenging to find time for personal life and self-care. However, it's possible to take control of your work-life balance.

Salesforce has released yet another certificate! This time, the target audience is newcomers to Salesforce! The Salesforce Associate exam is an entry-level certification exam that tests your knowledge of Salesforce and its capabilities. The exam is designed for professionals who are new to Salesforce or have limited experience using the platform. The exam consists of 60 multiple-choice questions, which must be answered within 105 minutes.

Shortly after doing this interview with Focus on Force, Cognizant's Lorenzo Degan added another feather to his cap — the Salesforce Associate Certification. Lorenzo is currently 3X Salesforce certified in Admin 201, Platform App Builder, and Associate. Find out how he got started in Salesforce, what kept him motivated in his Salesforce journey, which areas of the Admin 201 certification exam he says learners should focus on the most, and what his advice is for those who are just starting their Salesforce journey.